Social media is more popular than ever. With an audience of billions, social media marketers can reach potential customers anytime and anywhere.
But generating leads on social media is not a hot cake. It needs a lot of strategies and tricks to convert visitors into leads.
Don’t worry!
You are at the right place to get detailed about it. Following are some tips from the marketing pros which will make your lead generation faster.
1 – Get prepared before running campaigns
Lead generation is when visitors leave their contact details in exchange for some freebie or information. For generating leads on social media, you need the following things to get prepared before running campaigns-
- Medium of lead generation
- Landing Page
- Lead Magnet
Medium of Lead Generation
Based on lead generation objectives, there is various medium for lead generation. Some salient types are as follows.
- Contact Form Submission –This is an inline form on your landing page that asks visitors to fill it up to get some valuable information or freebies in the exchange.
- Email List Subscriber – This form has two columns, name and email address. This is generally used in blog posts or landing pages where visitors fill up to get updates about products or services, news, and tips related to that industry. Its main objective is to create an email list of a like-minded audience that could be converted customers in the future.
Landing Page
The landing page is the backbone of all the lead generation strategies online. It is a page dedicated to your products or service about which you want to convince visitors.
After clicking any link or content used for lead generation on social media, visitors reach the landing page, where they get detailed information about it.
And based on their need and interest, they fill up the form, subscribe to email, or take a call to action(CTA).
So before running any campaign, you must have a well-prepared landing page that could be used for the visitors to explore products or services.
Lead Magnet
Lead magnets are freebies offered to visitors in exchange for their contact details. Following are some examples of the freebie –
- Discount or promo code
- Free book download
- Free infographic or action guide
- Free training series or industry-specific course
- Free contest or giveaway entry
- Free access to online tools or community membership
– Vidyarthi Ram, SEO Consultant at Rank Care
2 – Run Ads on social media
Social media is a great way to connect with your customers and generate leads. Ads allow you to reach a large audience quickly and cheaply, which is perfect for generating leads.
By running ads on social media, you can reach potential customers interested in your product or service. You can also target your ads based on your target market, allowing you to get the right people.
Ads on social media also have the advantage of being interactive – you can capture customer data through them. This data can be used to improve your ads and marketing strategy in the future.
So whether you’re looking to increase sales or attract new customers, running ads on social media is a great way to start.
– Justin Herring, Owner at YEAH! Local
Here’s a great social media proposal template for your strategy and pitches.
3 – Creat long-form content
If you’re a marketer, it’s evident that one of your most significant worries is lead generation. You’re always looking for new ways to capture more leads for your business. And you’re not alone.
Often, it’s challenging to get leads that will convert into customers. However, what if you can tap into the power of social media and content marketing to get more targeted traffic to your website?
That’s precisely what long-form content on social media will do for your business. There is a big audience on social media. There are about 2.46 billion monthly active users on social media today.
You can create long-form content on platforms like Facebook, and Linkedin and article sites like Medium. Using these types of posts will help you speak directly to your customer’s needs: sharing things like Case studies, Industry Reports, and Helpful information.
Pro Tip: You can ask social users to like and comment on the post using a “Gated System,” where you give away something in exchange for the extra engagement. Try something like: “If this post gets 50 likes, I’ll share the link to the data in the comments.” it will work.
This will increase your engagement and open up the algorithm to show your post to more social users! It’s a complete Win-Win strategy.
– Chris Labbate, Owner at SEOBANK
4 – Use CTA on social media
I generate almost all of my leads from organic Twitter traffic, and my sales funnel is pretty simple. There are only three places you should be placing your CTA links promoting your top-of-funnel content, case study, newsletter signup, or lead magnet when marketing on Twitter:
- Your bio
- In your pinned post
- In a “plug tweet” attached to a tweet that gets good engagement
I keep my CTA consistent across all spots and automate my posting using software called Zlappo (which also automates plugging the CTA as soon as a Tweet hits a certain amount of likes and RTs).
The goal is to create and share content that will pique the interest of others in your niche, causing them to want to learn more about you… and eventually hit the “follow” button.
I’ll run a specific CTA until I feel my audience is getting burned out by it and the clickthrough rate gets too low.
Then I’ll switch to a new CTA or offer and continue automating my posting schedule.
– James Lee, Owner of Monetized Future
5 – Using effective hashtags to reach qualified leads
If you’re not using hashtags to reach qualified leads, you’re missing out on a powerful marketing tool. Hashtags are the right tool for the job because they help you target specific audiences on social media.
With the right hashtags, you can reach people who are interested in what you have to offer. On the other hand, using unsuitable hashtags can result in lost opportunities and wasted time.
There are several ways to find the right hashtags for your business. One way is to use a chrome extension like Hashtag Analytics (. If you’re a business that’s active on LinkedIn, Hashtag Analytics can provide insights into any hashtag on the platform.
On top of discovering any hashtag’s follower, like, and comment counts, this free tool also gives you trend data relating to follower growth over time.
Once you’ve found the right hashtags, you need to make sure you’re using them effectively. That means using them in a relevant and engaging way for your audience. Don’t just stuff your posts full of hashtags — use them thoughtfully and sparingly.
Finally, you should monitor your hashtag usage to see what is and isn’t working for you. With the right tools, you can reach qualified leads and grow your business effortlessly.
– Jacob Hill, CMO at FILT Pod
6 – Giving value and collecting leads in return-
Surfing repetitive directories and Google SERPs for online lead generation might seem lengthy. Generating leads can be simple, but quality ones require a little out-of-the-box mix. I love exploring the idea of collecting the leads right from your target.
The real essence behind this strategy is providing something of value which forces the target audience to reach out to you.
Using social media is the best source by deploying a few sign options. Understand that such choices won’t do good unless your content plays off.
Make sure your value addition is natural, target a large pool audience, and consider sign-in pop-ups. You can collect their email or contact number, whichever you want the most.
Other than this, attaching a call to action linked to landing pages in your paid advertisements would work just great. By doing so, you save time and aren’t just blindly reaching out but simultaneously making an impact. Such efforts also contribute towards brand building, which is essential to upscale your business. Also, adopt the automation mechanism social media has enabled so that you focus on the conversion strategies!
– Johannes Larsson, Founder & CEO at Financer
7 – Use Influencer Marketing
Whether you’re looking to build a list of leads or want to inspire your current followers to become evangelists, influencer marketing is a great way to do both. With influencer marketing, you partner with a relevant influencer, paying them to promote your brand.
There are many ways to find influencers and get this marketing campaign up and running, but here are a few tips:
- Select influencers who are relevant to your target audience.
- Choose relevant influencers for your industry, as this will improve your campaign’s reach.
- Choose influencers who have a large, engaged following.
– Alexus Renee, CEO of Celebrity Myxer
8 – Create scarcity in your marketing strategy
Social media is not all about collecting leads; it’s a platform people tend to visit for leisure time, social networking, and sometimes entertainment. So converting them into leads would not be possible until you show them some scarcity in their interest areas.
If you know the targeted audience wants to buy a particular product or service, showing them a countdown deal, limited-time offer, or early bird discount would work better. Giving them a free download or access option of some valuable course or guide in their interested products or service areas would also work better.
– Peter Keszegh, Founder at OnlinebizBooster
9 – Showcase your brand’s value
Brand plays a significant role in converting visitors into leads where there are many competitors for the same products or services. But it will only work when your brand has a positive image among the audience.
The best way to create a positive image of the brand is to show the brand value to the audience. In other words, show them how significant or widespread your brand is. It will create a positive impact when the audience interacts with your products or service offer and would convert more easily into the customer.
Appointing a brand ambassador or introducing a celebrity and influencer is the best way to show the brand value to the audience. Another way is to create a proper communication pipeline between the audience and your service team where they can find answers to the queries related to your brand.
– Jeff Solomon, founder and CEO at Markup Hero
10 – Use social media analytics
One of the best ways to learn about your audience is to track who’s viewing your social media posts and why.
When you use social media analytics, you’ll be able to see who’s viewing your posts and why. With social media analytics, you can then start creating social media posts that are more appealing to your actual customers.
With this knowledge, you can start creating content that makes your ideal customers want to buy from you.
– Laura Minafo, Marketing Manager at eclincher
