The relationship between a marketing agency and its client is one of the most important factors in determining how successful that business will be.
Good agency-client relationships are characterized by mutual respect, understanding, and open communication between all parties involved.
The best way to foster these kinds of positive relationships is through transparency and open lines of communication among all members of the team.
Let’s have a look at some vital tips to improve marketing agency and client relationships.
Transparency is the key:
When maintaining a strong agency-client relationship, it is vital to treat all information regarding the client services and marketing campaigns as strictly confidential. This includes information such as the timeline for proposed projects, details about existing campaigns, and other potentially sensitive material.
Little bits of knowledge can lead to larger problems if they are not kept under wraps when necessary.
Newsletters and regular updates from the marketing agency to the client will keep them informed on what is going on with their account. These kinds of statements should be informative rather than sales-oriented. Consider summarizing new developments that have occurred in a given project in your business proposals to reassure clients that their marketing budget is being spent according to plan– this will assuage any fears or concerns they may have about how their money is being spent.
Reassign tasks when necessary:
There will be times when a marketing agency or its employees are not getting the job done or achieving desired results. In these cases, reassigning certain tasks to other employees may help take some of the pressure off and could potentially lead to greater productivity and better performance in the future.
The trust and respect born out of open communication and knowledge sharing will benefit both the client and the marketing agency in the long run because both parties can feel secure knowing that they have each other’s backs at all times.
Set clear and realistic goals:
Establishing clear, realistic goals and expectations for both parties at the beginning of a client relationship will help keep everyone on task and avoid confusion or unnecessary conflicts. Even if things go off track somewhat, by setting up these kinds of expectations from the start, the client and agency team will be able to get back on the course more easily than they would have otherwise.
Make sure the client is involved:
The client should be made aware of any changes or developments in his or her marketing project regardless of whether they are good, bad, or indifferent. This way they will be able to provide input on important decisions that need to be made. Doing so can help avoid misunderstandings and miscommunication that often arise when clients don’t feel like their opinions are being heard.
Explain to clients the process in detail:
Marketing agency clients should be kept informed of the entire process from beginning to end so that they understand how and why certain decisions are made. If a client has an idea for a change or improvement, they will often feel more involved in the project and invested in its success if they know all of its moving parts.
Whether it is good news or bad, everyone needs to know about it as soon as possible to prevent misunderstandings and problems further down the line.
Marketing agencies should keep their clients abreast of any changes at every step along the way, even those that may seem like no big deal at first (for example, consulting fees for ongoing services).
By breaking such information up into small chunks over time, the agency will build trust and respect with its clients by keeping them in the know about what is going on.
Regularly ask for feedback:
One of the best ways that marketing agencies can take their clients’ feelings into account is by regularly asking for feedback. This allows them to see what their clients are thinking about the project’s direction, how they feel about certain changes or developments, and even if there are any issues with employees or other processes in general.
Being open and honest with your client base is one of the most important parts of growing a successful business in today’s market, so be sure to treat this reputation as seriously as possible in all regards.
Individuals looking for marketing jobs should make it a point to develop strong communication skills early on in their careers since agency-client relations will likely form part of these potential employment opportunities at some point. Learning to communicate efficiently and effectively with clients will be much easier to get started in the business.
The best way for a marketing agency to grow is to focus on building strong relationships with their current clients by communicating effectively, setting realistic expectations, and more.
Follow the above steps to maintain a good relationship with your clients and help them achieve their business goals with your services.
You need to keep in mind that it takes time to build sound relationships with clients and it’s an evolving process. Thus, having patience is also a key parameter that plays a major role.
With over 13 years of experience as a leader in digital marketing, Mansi Rana is Managing Director of EZ Rankings. Passionate about all things data; providing actionable business intelligence in digital, future tech; and venture bubbles categories for everyone, everywhere.