Adwords and PPC Proposal Template

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The original language of this template is English, but you can always use the translated text.

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Adwords and PPC Proposal Template


[Company Name] has provided our clients with best-in-class search, video campaigns, and display for [x] years. We create our AdWords campaigns within your master account, offering you complete transparency, administrative access, and control. [Company Name] is here to make sure your website gets the best traffic possible and that you get a good return on investment (ROI).

We use numerous technologies and talents to create a holistic approach to achieving your digital acquisition objectives. Please feel free to post a comment or email the firm at [Email Address] if you have any questions or issues regarding this idea.

We are certain that, based on our expertise, we can significantly improve your website traffic and on-site conversions in the upcoming months.

Why Us

Besides being a Google Analytics and Google AdWords accredited partner, [Company Name] is also Bing Accredited. We aspire to remain industry leaders and provide our clients with the best possible return on investment.


We’ve already done some research for you. Did you know that your top competitor spends [$x] per month on paid search ads? Every month, they receive [x0,000] clicks and [x,000,000] impressions.

[Company Name] employs industry-leading methods to learn more about your consumer’s online habits, demographics, and insights in addition to competitive insights. We take a deep look at your online presence and site to see what’s working and where new opportunities exist. All of this, combined with our keyword expertise, allows us to create a killer digital campaign!

You’ll need a thorough digital customer acquisition strategy based on the findings of our extensive research and based on established consumer behavior and marketing basics.

We’ll give you a detailed PPC / AdWords / SEM strategy that outlines our recommended methods for reaching your target audience and launching a campaign that meets your digital goals and objectives.

Lastly, there is no such thing as a generic product, brand, industry, or campaign. We collaborate with you to ensure that you achieve your objectives, and we track the efficacy of our campaign against those objectives using meaningful KPIs.

Successful Projects

We had a client, Amy. She had a wedding planning business. Amy had her own business website but wasn’t generating traffic or clients. 

[Company Name] did our research, ran a Google Ads search query, and helped create a wedding checklist. 

Amy’s business got three qualified enquires in the first week, and we got this up to nine inquiries per week by week eight. 

What You Can Expect

When you work with [Company Name], you can expect to see the following essential components in your campaign ad and execution:

  • Search Ads
  • Keywords
  • Text Ad Development
  • Ad Groups
  • Bid Optimization
  • Landing Pages
  • Video Ads
  • Remarketing and Display Ads
  • Reporting
  • Campaign Management

In a nutshell, you can expect nothing but the best when you choose [Company Name] to work on your AdWords and PPC campaign. We leave no stone unturned, meaning that you can expect a thorough campaign and more leads generated into profits. 

Projected ROI

While hearing all these aspects is crucial, money talks! Our purpose is to help you generate new leads for your site. We’ve crunched the numbers, and our projected ROI for your business is:

  • [x] new clicks every week
  • An average of [x] new leads every week
  • [x] sales per week

In a nutshell, you can expect nothing but the best when you choose [Company Name] to work on your AdWords and PPC campaign. We leave no stone unturned, meaning that you can expect a thorough campaign and more leads generated into profits. 

Budget and Rate

The following rates are based on a total budget of $[x,000]:

Research and strategy development[x]
Campaign setup and execution[x]
Campaign management and reporting[x]
Monthly ad spend: Option 1[x]
Monthly ad spend: Option 2[x]
[Additional Service Area][x]


Based on input at each milestone, we’ll need about [x] weeks to complete the work indicated in the project scope before going live. We are ready to begin work as soon as the proposal is signed.

Initial meetingImmediate
Research and audit[Timeframe]
Strategy development[Timeframe]
Present strategy[Timeframe]
Campaign setup[Timeframe]
Go live[Timeframe]


1. [Company Name] is not liable for third-party damages, lost savings, or lost profits.
2. Additional requests to those listed in the budget are out-of-scope, and amendments will be made to the rates.
3. [Company Name] will invoice [Client] 50% of the total invoice when the contract is signed. This must be paid as a deposit. The remaining 50% is liable upon completion of the project.
4. [Client] has the right to cancel\terminate the project. However, full reimbursement of all expenses incurred is required. 
5. [Company Name] will keep all of [Client’s] information confidential throughout the contract term and once the contract is complete.



Prospero team


Sanna John