Facebook Ads Proposal Template Sample Example

Facebook Ads Proposal Template

Overview

Facebook has over 2.4 billion users, so it’s among the most popular social media networks. People around the world spend significant time on it, whether they scroll periodically through the day or browse for hours at a time.

Therefore, billions of eyes constantly see posts, photos, videos, advertisements, and status updates.

Advertisers know that Facebook gets plenty of information about its users, such as age, gender, and location.

However, it also clocks how often you visit and the time spent online. This is gold from a business marketing standpoint, but you must know how to use it.

That’s where my team comes in.

Why Us

[Company] features a bright team full of marketing professionals. As the social media manager, it’s my job to ensure that they keep up with trends and know what works. We focus primarily on social media marketing, helping startups, large corporations, and everything in between.

I’ve been working at [Company] for three years, and it’s been around for six. Whether you want to grow your customer base, bring in new followers, or retain customers, we can assist!

Our Services

We don’t just write Facebook ads, though that’s part of it. We structure our advertising campaigns by:

Identifying the Audience – [Company] has to know your target audience and existing customers. We learn about their habits to find out why they use Facebook and how to bring them on board.
Determining the right Approach – Once we know your audience, we determine how to communicate with them effectively. Why do they respond, and when? This helps trigger future ideas for attraction.

[Company] uses that information to scale your marketing efforts through Facebook Ads. We do that using these steps:

Upload email addresses, phone numbers, and Facebook user IDs into the system to match user profiles.
We then use that customer database information to scour Facebook for similar users, opening up a world of potential clients.
Our Facebook ads are crafted based on location, so we target cities, states, regions, or countries as needed.
Most companies don’t target people from birth to death. They hone in on the right gender, age, and language to provide better marketing efforts. We can do that easily on Facebook.
Finally, we use all of that information to target people who haven’t heard of you and should. This involves behaviors, interests, and demographics.
Reporting and monitoring are also part of the process. [Company] measures analytical data, including page-level metrics, total page likes, engagement rate, and more. We compile those reports, send them to you monthly, and help you understand how we’re benefiting you.

Your Investment

Using Facebook to market your business is an investment you can’t afford to be without.

Facebook charges by cost-per-click and cost-per-1,000-views, depending on your company size.

[Company] includes everything on the invoice and can set up your Facebook Ads account.

Choose the package that meets your needs, remembering to add the flat rate to any of them.

Here is our price structure:

Plans/Services	Fee
Up to 5 Campaigns Each Month	[Price]
Up to 15 Campaigns Each Month	[Price]
Flat rate for analytics, adjustments, reports, and monitoring	[Price]

What Our Clients Say

[Company] has assisted many brands with their Facebook Ads campaigns. Please see the Facebook pages of [Brand] and [Brand] for an idea of what we do. Our portfolio can be found at www.website.com.

Here are a few testimonials from previous clients:

“We created a Facebook page and couldn’t figure out how to advertise effectively. We hired [Company] and were blown away by the conversion rates we saw!” – Kelly S. with [Brand]

“We were on a tight budget but decided to choose the five-ad package. After a month, we had three new clients, and people were spending more money!” – James Q. with [Brand]

Next Steps

If you’re interested, the next step is to set up an introductory meeting, which can happen over the phone or via Skype. Once you sign the contract, we require three weeks for research and development, five weeks to create the campaign, and one week to launch.

Terms and Conditions

1. Upon signing the contract, you must pay half of the total upfront before work begins. The other half is required once the campaign launches.
2. Monitoring and other costs are invoiced monthly. Itemized bills are available upon request.
3. Each ad can be revised once for free. Other revision requests are at the sole discretion of [Company].

Facebook Ads Proposal Template

Prepared For Ms. Missy Cooke