8 Essential Elements of a Great Business Proposal Template

A business proposal is a document you use to introduce your organization and the type of product or service you offer to potential clients or investors. 

These proposals are vital to the success of your business and include more than just excellent writing. Know and understand your target audience and domain to help create excellent proposal documents. You must be familiar with business trends to help you craft your proposal accordingly.

Technology developers aim to use small and medium-sized businesses to drive the adoption of their products. Augmented and virtual reality took center stage during the pandemic and continues to push innovations.

Your business proposals should include elements of these trends to give you a competitive advantage over others.

This article will look at the best proposal template for your business.

The Relevance of Business Proposals

Regardless of the kind of business you are into, having a well-crafted proposal is a great way to help it survive. 

Research shows that it can help you in almost everything, from increasing clients to securing funding.

Let’s look at some of the biggest reasons why you require a business proposal:

1. Plans and Projections

You should be realistic about your business when starting. This is why a business proposal is necessary. 

CEO of Boyer Management Group, Hank Boyer, stated that several entrepreneurs misjudge the amount of time required before they break even. He added that many business ideas have crashed because owners didn’t realize that expenses were more than the funding or revenue they received.

When writing a business proposal, you first have to assess your organization. This helps you to describe it to another person better reading the proposal. 

You look at the challenges and risks, including the best and worst-case scenarios. The proposal will help you manage your expectations and make better business plans. 

2. Helps Secure Funding

Your business is nothing without capital. It is rare for owners always to have enough capital to continuously fund a business before breaking even. This is why having investors is vital for survival. 

An excellent business proposal helps you to demonstrate to potential clients or investors that your organization is worth their attention. It presents your capacity and unique products or services in a manner that convinces these people that they need it or want to invest in it.

You show your competence and the excellence of your business concept via your proposal.

3. Direction and Guidance

A business proposal enables you to look at the present state of your establishment and where you plan on taking it. Having a clear direction means you can structure your resources and operations accordingly. 

Research shows that Australian businesses fail after two, three, or four years because they need effective plans and management.

Your business proposal guides your decision-making, traces your cash flow, and oversees your marketing and financial strategies. Well-defined goals help you to create key performance indicators (KPIs) to monitor operations. 

This shows your prospects that you know what you are about and where you are headed.

4. Puts Everyone on the Same Page

When presenting your business to potential clients and investors, the proposal helps to put everyone on the same page. The information you have is what you give them. 

Types of Business Proposals

A business proposal is either solicited or not. The former means the potential client or investor puts out a request for proposals. They know their problem, understand how they want to solve it, and want to find the best organization per the specifications.

Unsolicited proposals are sent to prospective clients, hoping to convince them of the value of your product or service.

These are more difficult to sell than solicited proposals.

What Should Be Included in a Business Proposal?

Business proposals should follow an accepted format to make them easy to read and unambiguous.

Title Page

The title page includes the name of your company, your name, who is receiving the proposal, and the submission date. It identifies your document without the receiver or another person having to open it first.

Table of Contents

A table of contents is good if you want to give your reader a quick reference for the various parts of your document. It should come after the title page and include details such as chapters, headings, etc. If the document is in PDF format, you can add anchor links to the details listed to simplify navigation.

Executive Summary

Your business proposal should always have an executive summary. It is considered the introduction to your document. The executive summary bundles the proposal into a few paragraphs and highlights the critical parts. Consider it a brief of your proposal.

Problem Statement

You should then go on to address the issue that the client is currently experiencing after the executive summary. The problem should be broad; after all, their greatest challenge can be just locating the ideal candidate to complete their assignment. 

Ensure you understand why your clients want the product or service you offer. Show them that you know their business goals and are prepared to help them achieve each effectively. 

Use this opportunity to put their issue in your own words.


This section outlines your strategy for providing a solution to the problem stated. List out the activities you plan on undertaking step by step to help them understand.

Be careful you don’t give too much detail since the client can use your plan with another contractor. 

You want your client to understand your strategy and be able to follow along, but you don’t want to give away too much or overwhelm them.


This is the part of your company proposal where you get to persuade the client that you are the best candidate for the position. It is okay to be a little proud here. 

You can highlight any relevant degrees, training related to your industry, certificates, prior accomplishments in projects of the same sort, years of experience, etc.

Testimonies from former clients that are influential carry a lot of weight.


Tell your prospective client the period for the project and the various assessment processes.

It is good if both of you are on the same page immediately. This will prevent arguments about timelines, manage their expectations, and relieve you of pressure.

Please don’t underestimate how long it will take you to finish the task, despite the temptation to do so to impress the client. 

Not keeping your promises can ruin your business reputation. It is better to lose a job than ruin your chance of getting any other one.

If you sell a product, this section might not apply to you, so leave it out. The business proposal format is flexible, so edit it for your particular business and industry.

Costs and Legalities

Here, you become specific and indicate the price and any necessary payment terms.

The specific project or service you are offering will significantly impact how you structure this section. If a one-time payment is necessary, a “Fee Summary” section may be adequate; otherwise, a “Fee Schedule” list or pricing table may be more appropriate. To ensure you’re giving the customer all the information they require to help them make their decision, always refer back to the RFP whenever it’s practical.

Include this information if legal requirements, such as permissions or licenses, need to be met. Feel free to include a section devoted to managing the project’s legal aspects if necessary.


This is your last chance to convince the client. Don’t hold back when outlining the benefits of hiring you to finish the project, or going for your product.

Ensure you explain to them why you are the best option and your unique selling point. The client should know that picking you and your company is the most value they can get for their investment.

The Importance of Having the Right Elements for your Proposal Template

A proper business proposal requires that you examine the strength, weaknesses, opportunities, and threats (SWOT) in your operations. 

Here, it would be best to consider things you can control and those you can’t. 

Boyer encourages business owners to think about SWOT analysis like the wind and a sailboat. A person may not be able to change the wind, but it is possible to adjust sails so that they take advantage of it.

The right proposal template shows you every aspect of your business s you can fix them before presenting it to a prospect.

How to Choose the Best Proposal Template for a Business

Consider two main things for the best proposal template: 

  • It should address the problems the prospective client or investor has. The proposal outlines it and proves that you understand their frustration or dilemma.
  • Your business proposal template has to show the prospective client that you can solve the problem presented.

Getting Started

Several applications make it easy to follow all these guidelines without a headache. 

Prospero has ready-to-use templates that help you write business proposals that sound natural. 

You can get started here.


She is the Marketing Manager of Prospero. She specializes in content writing, marketing, and SEO.