Software as a Service (SaaS) is a rapidly booming business model that has proven to be a game-changer for various enterprises. Many enterprises use applications that are developed on the SaaS model. Such applications help businesses enhance productivity and derive higher revenue. According to the reports, the worldwide market size of the SaaS industry was around $150 billion in 2020. After the pandemic, the industry has gained an additional boost, since businesses operating remotely require SaaS applications to manage various activities.
SaaS businesses should give more attention to business promotion in such a scenario. A well-managed business marketing campaign will fetch the much-needed brand exposure for such a business. Investing in online marketing campaigns is the most proven method of bringing more potential buyers for SaaS businesses. Among various online marketing campaign techniques, SEO (Search Engine Optimization) proves to be the most useful.
What Is SaaS SEO?
SaaS SEO refers to running and managing an SEO campaign for SaaS businesses. Improving the company’s online visibility through search engines will fetch more potential buyers for the SaaS products. Moreover, it also helps such companies increase brand value. As a result, the company’s trustworthiness and profitability increase rapidly.
The ultimate aim of a successful SaaS SEO campaign is achieving the first-page rank in Google or other search engines. When people find your website on the first page of a search result, they will visit your website and check the array of SaaS products available on your website.
Tips for Improving SaaS SEO Performance
Many businesses need help finding the desired results despite investing money in SaaS SEO campaigns. The desired result does not come due to multiple reasons. For example, prevailing mistakes in running an SEO campaign could be the reason. On the other hand, failure to adopt advanced measures when running an SEO campaign can also be a reason.
So, how can you improve your SaaS SEO performance? In the following section, you can find a detailed discussion. Following the tips discussed below will help you manage a seamless SEO campaign that gets the best results for your SaaS business.
Focus on the On-Page SEO Strategy
Your SaaS business website is the foundation of your online marketing campaigns. The campaign can become well-managed if you invest time in on-page optimization. On-page optimization eliminates the errors or mistakes that web developers often commit. Removing those errors increases the SEO-friendliness of a website. On the other hand, on-page optimization focuses on better content development to improve your website’s online visibility.
So, how can you improve the SaaS business website for a better SEO result? You can find useful tips in the following section for a better on-page SEO strategy.
1. Website Content Improvement
You can enhance SaaS SEO performance through website content optimization. The website content should be relevant, informative, and precise. When an SEO campaign doesn’t work, the content you already have might need more quality. Therefore, the content should be optimized by following the tips below.
- Content Length: Is the content on your website too short? It can be longer if you explain the products or services in detail. Clients want to know different aspects of SaaS products before purchasing them. Therefore, explain the SaaS products well to get more buyers.
- Keywords: Your website content may include something other than the crucial keywords related to the SaaS products. Optimizing the content with keywords is essential to improving search engine visibility. On the other hand, you must also avoid the overuse of keywords in the website content.
- Call to Action: Your website content is good, but your conversion rate needs to be higher. Such things happen when your web content does not involve a call-to-action (CTA). Having a CTA improves the conversion rate of your SaaS business.
- Irrelevant Content: The content on your website should be relevant to increase the conversion rate. Many websites upload irrelevant content to increase content length. Such activities have negative SEO impacts on SaaS businesses.
2. Website Speed Optimization
A website’s loading speed is crucial in developing an SEO-friendly website. However, many web developers fail to follow such basics, making the website sluggish. With the advent of time, it becomes worse due to adding more data to the website database.
The best way to enhance the loading speed is to run an audit to find the possible factors that cause loading speed issues. For example, using large images and videos on the website can slow load. On the other hand, a poor hosting server can also lead to a loan speed error.
When the reasons behind sluggish loading speed have been found, you should take appropriate measures to rectify them. For example, you should find a better hosting service if the loading speed is low due to the hosting server’s problem. Similarly, you should resize the large images to improve web loading speed.
3. Enhancing User Experience
Another important component of your SaaS business website is the user experience. People looking for SaaS products and services visit websites and check the available services. Giving a seamless experience to web visitors is crucial to converting them into buyers. At the same time, user experience can also improve search engine ranking.
A website with a seamless user experience will fetch more traffic. Search engines also give priority to websites that draw traffic easily. Therefore, a good user experience is essential to improving the SEO performance of your SaaS website. Consider having a search button, a virtual assistant, and other advanced features to increase the user experience.
4. Responsive Website Design
Does your SaaS business have a responsive website? Responsive web design refers to the website design technique that makes the web interface accessible for multiple devices. You can use desktops and handheld devices to access such websites. Therefore, businesses can invest in a separate mobile-friendly website.
Responsive websites are fast-loading, and users can access them from any computer device. The website interface calibrates the resolution and screen dimensions of the device. As a result, it appears on the access device according to the screen size and resolution. Your SaaS SEO performance will drastically improve if you have adopted a fully responsive website.
Bolster Off-Page SEO Strategies
Similar to on-page SEO, a SaaS business should focus on off-page SEO. Typically, business marketing experts adopt various off-page SEO strategies. Simultaneously, some of those strategies work differently and produce different results. Therefore, it is crucial to monitor off-page SEO strategies frequently.
1. Develop Content for Guest Blogging
Guest blogging has become one of business marketers’ most popular blogging strategies. Guest blogging starts with searching for websites where articles related to your business will be accepted. You can find many blogs that talk about different SaaS products and applications. You can contact the blog owners and send a guest post proposal.
The website owners have different guest blogging terms and conditions. You should know those terms and conditions before sending your content. Writing informative content is essential for guest blogging, as such content increases the approval rate.
2. Analyzing the Competition
Your SaaS business can do well if you follow in the footsteps of successful SaaS companies. Following the strategies of the market leaders is crucial to develop a seamless SEO strategy. At the same time, it is crucial to follow rival businesses.
Keeping an eye on the SEO strategies of the competitors is crucial to remain relevant in the competition. However, you should only copy the competitors on some things. Instead of copying, you should develop innovative ideas to find better avenues for promoting your SaaS business.
3. Invest in Advanced Tools
A professional SaaS company should quickly invest in various tools to check its SEO performance. For example, you can use a backlink monitoring tool to improve SEO performance. Alternatively, you should use different keyword research tools to find the right keywords for both off-page and on-page campaigns.
Using the tools will save you precious time and increase efficiency. Therefore, you should quickly invest in different tools to find insightful data on your SaaS SEO performance.
4. Avoid Spamming and Content Duplication
Posting the same content on multiple blogs can cause various problems for your SaaS business’ SEO campaign. For these reasons, publishing the same content does not add any value. As a result, search engines do not encourage such practices. Your SaaS business website may get penalized for using duplicate and misleading content for an off-page campaign.
At the same time, you should avoid spamming. Instead of using a tool, it is better to write content manually. Before writing, you must do good research and avoid copying anything from the website. Google has a robust mechanism to identify copied content. A negative impact on your website’s SEO campaign will last a long time.
So, these are some common tips and strategies to adopt for running a seamless SaaS SEO campaign. You should give equal priority to on-page and off-page SEO. Moreover, you must audit SEO performance at fixed intervals to identify mistakes or errors and rectify them quickly.
Author’s Bio: Almog Atar is a tech-savvy marketer, diving deep into the world of SEO, content marketing, and all things related to optimizing for search engines. With several years of experience under his belt, Almog is constantly on the cutting edge of industry trends, and his passion for SEO is matched only by his love for free diving and exploring the depths of the ocean