Marketing automation is the technology that enables organizations to use data and analytics to automate, measure, and improve their marketing performance.
It includes everything from targeted emails and social media campaigns to lead scoring and customer segmentation.
In a recent survey, 43% of respondents said they planned to increase their investment in marketing automation over the next 12 months.
There are many reasons for this growing popularity. Marketing automation can help organizations improve their customer relationships, increase leads and conversions, and save time and money.
Let’s take a look at 12 tasks that every marketer should automate:
Tasks that every marketer should automate
Blog Promotion
One of the most important tasks for any marketer is promoting their latest blog post. But manually sharing your post on social media or emailing your list every time you publish can be time-consuming.
With marketing automation, you can set up a system to automatically promote your blog posts as soon as they’re published.
For example, you can configure your system to post your blog post on Twitter and LinkedIn immediately after it’s published, and then email your list a few hours later.
This way, you can focus on writing great content, and let your marketing automation system handle the promotion for you.
Create or update social media posts
Another task that’s important but time-consuming is creating or updating social media posts. If you’re manually creating and posting each update, it can take hours out of your week.
Through automate your marketing efforts, you can create a content calendar and schedule your social media updates in advance. This way, you can spend less time on social media, and more time on other tasks. Automating social media campaigns offers other benefits as well. For example, you can use social media automation to cross-post your content to multiple platforms or to post updates at times when your audience is most likely to be online.
While engaging on social media is still important, automation can help you free up time to focus on other tasks.
Automate task assignment
If you’re manually assigning tasks to team members, you’re wasting time that could be spent on more important things.
Using automation, you can automatically assign tasks to team members based on their certain criteria. For example, you can set up your system to automatically assign tasks to team members based on their skill set or location.
This way, you can ensure that tasks are always assigned to the right person and that no time is wasted in the process.
Activated Emails/Email Communication
Email is still one of the most effective marketing channels, but manually sending personalized emails to each lead can be time-consuming.
By implementing email automation, you can automate your email communications and send targeted emails to leads based on their behavior.
For example, you can set up an email drip campaign that sends a series of emails to leads over a period of time.
Or, you can set up an email trigger that sends a specific email to a lead when they take a certain action, such as downloading a white paper or visiting your pricing page.
Automating your email communications can help you save time and ensure that your messages are always relevant and timely.
Live chat marketing automation
Another way to save time and improve your customer engagement is to automate your live chat.
Marketing automation allows to set up automatic responses to common questions and route chats to the appropriate team members.
You can also use live chat automation to trigger automated emails or messages when a lead takes a certain action, such as starting a chat or requesting a demo.
By automating your live chat, you can ensure that leads always get the help they need and that no time is wasted in the process.
Dynamic Content
If you’re manually creating different versions of your content for different audiences, you’re wasting time that could be spent on more important tasks.
Marketing automation helps you to create dynamic content that automatically changes based on the recipient’s characteristics. For example, you can use dynamic content to show different offers to leads from different companies or to show different messages to leads from different countries.
Dynamic content can help you save time and ensure that your content is always relevant to the recipient.
Lead Scoring
If you’re manually scoring leads, you’re wasting time that could be spent on more important tasks.
Through marketing automation, you can set up lead scoring rules that automatically score leads based on their behavior. For example, you can give lead points for visiting your pricing page or filling out a contact form.
This way, you can ensure that leads are always scored accurately and that no time is wasted in the process.
Drip Campaigns
sends a series of emails to leads who haven’t responded to your initial email. Or you can set up an email trigger that sends a specific email to a lead when they take a certain action, such as downloading a white paper or visiting your pricing page.
Drip campaigns can help you save time and ensure that your messages are always relevant and timely.
Generate proposal using automation
As a marketer, one of the tasks you should automate is generating proposals.
This can be a tedious and time-consuming task if done manually, but there are many software options available that can make this process much easier.
By automating proposal generation, you’ll be able to free up your time for other marketing tasks.
You can easily find proposal generation software like Prospero that fits your needs by doing a quick search online.
Once you’ve found software, all you need to do is input the necessary information and let the software do the rest.
In no time, you’ll have a professional and impressive proposal that will help you close deals with clients.
Research keywords for SEO purposes
If you’re manually researching keywords for your SEO campaigns, you’re wasting time that could be spent on more important tasks.
Moreover, you can set up keyword research tools to automatically research keywords for your SEO campaigns. For example, you can set up a tool to automatically research keywords for your blog posts or website pages.
This way, you can ensure that you’re always using the most relevant keywords and that no time is wasted in the process.
Automating lead capture and nurturing
Manually capturing leads and nurturing them through the sales funnel can be time-consuming and it is not the best sales technique that you should follow.
Additionally, you can automate the lead capturing and nurturing process. For example, you can set up a form on your website that automatically captures leads and adds them to your contact database.
You can also set up lead nurturing campaigns that automatically send targeted emails to leads based on their behavior.
For example, you can set up a drip campaign that sends a series of emails to leads over a period of time.
By automating lead capture and nurturing, you can ensure that no time is wasted in the process and that your leads are always getting the most relevant information.
Report Creation
Report creations can be automated by setting up specific parameters and filters that will allow the software to do its job with little to no input from you.
This includes but is not limited to, regular traffic reports, A/B testing reports, SEO keyword ranking reports, social media activity reports, and more.
By automating report generation, you can ensure that no time is wasted in the process and that you’re always getting the most relevant information.
Task automation can save you a lot of time and ensure that your marketing campaigns are always relevant and timely. By automating your marketing tasks, you can focus on more important tasks and grow your business.
Conclusion
Marketing automation can save you a lot of time and ensure that your marketing campaigns are always relevant and timely.
By automating your marketing tasks, you can focus on more important tasks and grow your business.
By automating your marketing tasks, you can focus on more important tasks and grow your business.
If you’re not already using marketing automation, now is the time to start. There are many different marketing automation tools available, so find one that best fits your needs and start reaping the benefits of automation.
Author’s Bio
Hinal Tanna is an SEO strategist and content marketer, currently working with the marketing team of Salesmate. She has a knack for curating content that follows SEO practices and helps businesses create an impactful brand presence.
